Class Discussion - Search Engine Optimization and Marketing

In class, we discussed "Search Engine Optimization" and the key components involved with it. Prior to this class, I had no idea how web-sites scaled the ladder of popularity or how web-designers "helped" do this. Identifying relevant keywords, matching pages to keywords, and adding meta-tags are all ways to optimize a search engine. We also learned about "Search Engine Marketing" and the use of Adwords. It was amazing to me how Dupont, through the use of Adwords, was able to squash the rumors regarding Teflon and cancer. The Internet is definitely a powerful tool.